Olalah Njenga is CEO and Senior Marketing Strategist at Yellow Wood Group where she is responsible for helping companies develop marketing plans that are meaningful, manageable measurable. Specifically, Olalah is a business to business strategist and ensures that marketing strategies are in alignment with a companies’ sales goals and critical business objectives.
What is Marketing With Ease™ ?
Marketing With Ease™ ™ is a marketing program created for small and solo business owners who are responsible for their own marketing and sales efforts. It was originally a marketing coaching program that I developed and delivered on an individual basis to solo professionals and practitioners who were struggling with marketing overwhelm. Today, Marketing With Ease™ ™ is a CD based program that contains 5 Modules that break the role of marketing into manageable segments.
Where do you draw inspiration for your work/business?
I am continually inspired by people making the decision to become successful in business and defining success on their individual terms. Being in a position to contribute to their success is a tremendous source of inspiration for me.
How is Marketing With Ease™ unique?
Marketing With Ease™ has two unique aspects. The first is that Marketing With Ease™ helps business professional focus on the “what” of marketing as opposed to focusing on the “how to” like other marketing products that are available. Additionally, there are 5 modules that comprise the Marketing With Ease™ program and because of the inter-related nature of the program, you can start anywhere in the program. There is no defined start here, end here. You simply jump in once you’ve determined the area of marketing that is causing you the greatest amount of overwhelm.
What are some interesting projects that you have been involved in?
In July, I will be announcing three joint venture opportunities that are based off of the Marketing With Ease program. One collaborative project involves a social media expert. I have another interesting project with a sales training company doing a multi part training program. The other interesting project is with a national franchise that focuses on business development for small business owners. All of these collaborative projects in are harmony with the goals that I’ve created for 2009 and I’m thrilled to see them come to fruition.
Do any of these themes resonate with your business? If so, how?
Absolutely! Connect is the category that really stands out for me. At the heart of good marketing is the building and nurturing of connectivity. Without connectivity, relationships, both professional and personal would simply fade. Marketing With Ease™ helps business professionals but the fun, comfort back into the way that they market. When marketing is fun, true connectedness is achieved.
How can people contact you?
That’s easy. My office is 919.783.4101 and my email address is onjenga@yellowwoodgroup.com. Most people contact me through one of the social networks that I hang out at – either Twitter (@Olalah) or Facebook (facebook.com/Olalah). My primary website for marketing consulting is www.YellowWoodGroup.comand my marketing products website is www.MarketingWithEase.com.
