“Fendi and Prada for Queen Rania of Jordan in Rome and Milan” by Fashion Times
Roberta Lage is the Director of Roberta Lage Design of Malibu, California.
Elise Lefort is Fashion Editor – Direttrice di Moda of Fashion Times, Milan, Italy.
Fashion Times is an online magazine that shows a versatile world of fashion.
Fashion Times writes about events held in the fashion world such as the latest tendencies in the world of fashion development, designers and production.
Fashion Times is available in Italian and English.
Roberta: This is my favorite magazine; I love the flare for exhibiting a casual and chic flare as well as a younger view of the fashion world. I believe that it is for everyone interested in fashion and a different approach to fashion.
Roberta: How did you create Fashion Times?
Elise: three young people created the magazine 2 years ago; Fulvio Aniello, Direttore Editoriale, and Elise Lefort, Fashion Editor – Direttrice Moda.
Daniele Cammareri was the Art Director. One year later, Daniele left us to continue his studies in another career in other direction.
Amelia Russo graduated form IED MODA Milan in photography. She joined us to cover the hi-tech section of the magazine, creating diversity, and making the magazine newer.
Fulvio studied political science at l’università Statale di Milano, he is in charge of the commercial part, editing and publishing.
Elise studied Fashion Design at IED MODA LAB Milano. “I love the fashion part, editing fashion and beauty news and interviewing people. I am in charge of Fashion and Beauty news editing.”
Roberta: What makes your team stand out? What is special about your team? I know you and Fulvio are partners right?
Elise: Yes, I know him for a very long time and now we are business partners. It is easy because we know each other very well.
Roberta: Where do you draw inspiration for your work/business?
Elise: My inspiration comes from the world around me, of society, fashion, actuality, story, and economy. I try to talk not only about the “big” of the Fashion World but also about new talents, new brands, and etc.
The important point is trying to always be interesting, not “banal” and exclusive. Studying a comprehensive Italian and international editing of other magazines is really important as well. But the important point is to have your own identity.
Roberta: How is your work unique?
Elise: I will not define it unique but enriching.
Everyday is like a new adventure. Working for yourself teaches you many things such as responsibility, organization and sense of business. You have to think about everything, not only about the “fancy part” of fashion but also about your entire business.
You have to be ready to think about work 24/7. Sometimes, it is not so easy.
Roberta: What are some interesting projects that you have been involved in?
Elise: There are many projects but our constant projects, focus are on developing and making this magazine.
We had a very important project against anorexia: Un Pixel contro l’anoressia e la bulimia (anorexia: a pixel against anorexia and bulimia). But the results were a little disappointing.
Fashion people are not ready to talk and invest on that. It remains theory and opinion. It is an uncomfortable topic.
Roberta: Could you please describe some current projects/ventures that you are developing?
Elise: many of our projects are kept secret, and the magazine has a new more fashionable format.
Roberta: Business Tribes focuses on Connect, Create, and Cause. Cause; people need meaning and purpose. Leaders help stakeholders develop purpose. How does these themes apply to Fashion Times?
Elise: Anorexia is for us a really serious matter that we need to consider it, as it has to be addressed.
Fashion is not the cause of anorexia. Sometimes people get confused thinking that anorexia is caused by bad images that magazines and models convey to women. That's not true. Anorexia is a mental and psychological problem. Our mission is to help these people, to remind them and to neglect them; by showing and supporting a healthy body image, beautiful and healthy people; men and women living well with themselves and their bodies. But Fashion is to support them like any other people.
For the interviews that we get, we try to interest the readers and to have various interviews with important people of the fashion system but with young and sometimes unknown people.
The important point is to understand that talking about fashion is to talk about the big ones who made the fashion history, and about the unknown and the future of fashion.
The new ones that have to write the new history of fashion; fashion has a meaning for all of these people. We display to our readers to meet the world of these two categories.
Roberta: How can people contact you?
Elise: People can contact me by e-mail, or writing on the website in the part: Contact Us (Contattaci). My e-mail elise.lefort@fashiontimes.it is on the magazine also.
